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Brian Custer Teams Up with the Prostate Cancer Foundation to Urge Men to “Man Up and Get Checked”

New public service announcement launches National Prostate Cancer Awareness Month
SANTA MONICA, CA (September 1, 2015){ PR Newswire} — To help officially launch Prostate Cancer Awareness Month, the Prostate Cancer Foundation (PCF) has released a new public service announcement featuring Emmy® Award-winning sports anchor and prostate cancer survivor, Brian Custer. This survivor story aims to raise awareness about the importance of prostate cancer screening among African-American men by delivering a simple message: Man Up and Get Checked.
“We commend Brian for his bravery and his dedication to sharing his story to encourage more African-American men to get screened for prostate cancer,” said Barbara J. Parsky, senior vice president and chief marketing officer of PCF. “Brian proves that he’s truly a tough guy by getting screened and helps to dispel the notion that real men don’t get checked.”
In the new spot, Custer shares the emotionally charged story of his prostate cancer journey. Following an introduction by his friend, five-time heavyweight boxing champion Evander Holyfield, he opens with his diagnosis of an aggressive form of prostate cancer at the relatively young age of 42. Drawing inspiration from his family, Custer won his fight against prostate cancer, and now sees it as his mission to encourage other African-American men to get screened.
The importance of early detection is especially urgent among African-American men, who are more than twice as likely to die from the disease than any other population. One in five African-American men will be diagnosed with prostate cancer in his lifetime, and men of African descent are more prone to aggressive subtypes of the disease. However, the disease is 100% treatable when diagnosed in its earliest stages.

About the Prostate Cancer Foundation
According to reports The “Prostate Cancer Foundation (PCF)” is the world’s leading philanthropic organization funding and accelerating prostate cancer research. Founded in 1993, PCF has raised more than $615 million and provided funding to more than 2,000 research programs at nearly 200 cancer centers and universities. The PCF global research enterprise now extends to 19 countries. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its efforts have helped produce a 20-fold increase in government funding for prostate cancer.

1 in 7 men is affected by prostate cancer in his lifetime.

One man dies from prostate cancer every 19.1 minutes.

Prostate cancer is the second most common cancer in U.S. men, and the 4th most common tumor diagnosed worldwide.

PCF publishes a series of helpful guides as part of our commitment to connect men and their loved ones to the latest prostate cancer research information. You can order or download these guides here.

An Introduction to Prostate Cancer is designed to help men, their families, and friends quickly understand the risk factors for prostate cancer, find out how it is diagnosed, and review different treatment options. (8 pages)
Order a free copy or download a copy in PDF format. You can also print and send in this order form.

Nutrition, Exercise and Prostate Cancer summarizes the “best of the best” data and information available in the research arena today. Newly revised in 2009, the guide can help everyone affected by or at risk for prostate cancer understand how to incorporate key nutritional and lifestyle strategies into their everyday life. (32 pages)
Order a free copy or download a copy in PDF format. You can also print and send in this order form.

Straight Talk for African-American Men and Their Familiesprovides special facts and guidance regarding African-American men and prostate cancer. Research shows that African-American men are 1.6 times more likely to be diagnosed with prostate cancer and 2.4 times more likely to die from it than Caucasian men. The guide includes personal thoughts from Charlie Wilson, D.L. Hughley and Snoop Dogg. (8 pages)
Available as a download in PDF format only.

Questions To Ask Your Doctor – This slim folder comes with 7 inserts with questions to ask your doctor. Each insert also provides room to jot down the answers.
Order a free copy or download a copy in PDF format. You can also print and send in this order form.

Prostate Cancer Genes Begin to Tell Their Story—a layman’s guide to the genetics of prostate cancer – This PDF has links to an Interactive Risk Assessment Calculator from the Cleveland Clinic, a section on Understanding Your Family History of Prostate Cancer and What to Do Once You Know Your Family History of Risk for Prostate Cancer. The article also contains the basic information of which genes are known to affect prostate cancer risk and progression. For example: half of all prostate cancers carry an abnormal gene fusion that can be tested for in a new urine test called Mi-Prostate Score.
Order a free copy or download a copy in PDF format.

“Man up and get checked” is direct message of new @PCFnews #PSA video with @BCusterTV & @Holyfield #prostate #cancer

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