By News Helpline – 22nd August 2018
TRESemmé brings together Jacqueline Fernandez and Ashish Soni to dazzle the runway at Lakmé Fashion Week Winter/ Festive 2018.
India’s leading designer in contemporary fashion, Ashish Soni and international hair care brand, TRESemmé are all set to give audiences a taste of ‘Metamorphosis’ at Lakmé Fashion Week Winter/Festive 2018. Adding to the spectacle is none other than the TRESemmé Brand Ambassador, Jacqueline Fernandez who will return to Mumbai’s most premier fashion platform as the showstopper for the ace designer.
A seamless transformation of shapes and styles, Ashish Soni prepares to bring to life the concept of ‘Metamorphosis’ this season. Exploring the art of reversible clothing which is simple and minimalistic, the collection explores reconfiguration and super imposition of patterns that not only create unusual 3D- shapes but also give the lines a deeper and intellectual layer. A See-Now-Buy-Now collection, Soni aims to cater to the fashion-conscious individuals who are ready to shed their own mundane layers, dare to dress and even think differently.
“Being a part of the TRESemmé show and Lakmé Fashion Week in general, has always been a fun experience. TRESemmé has constantly evolved and innovated to deliver products which give salon- ready hair, and this season they are going through a makeover which I am very excited for. I’m also looking forward to walking for Ashish who has created a fabulous collection which is again centred around transformation”says Jacqueline Fernandez, Brand Ambassador, TRESemmé.
“It has always been a pleasure to be associated with Lakmé Fashion Week. I am extremely excited to be back at the platform and I am looking forward to the showcase. The ambition of the collection is to explore the concept of transformation through the very process of garment creation. With TRESemmé themselves undergoing a brand transformation, this collaboration is the ultimate match” said Ashish Soni, Designer of the TRESemmé show at Winter Festive 2018.